OnlyFans-models most often promote via Reddit and Twitter, but in this case study I’ll talk about popunder ads. This is one of the aggressive advertising methods that opens forcibly in visitors to porn websites. In our case, users will have a specific OnlyFans model’s page open.
A popunder ad is a type of advertisement that appears in a new window or tab behind the current one. Popunder ads is one of the oldest and most popular forms of online advertising. They are a type of ad that appears in a new browser tab, hidden behind the active tab, and only becomes visible once the user closes or minimizes the current one.
I’ll talk about the settings you need to run an ad campaign, and you’ll also see my results, costs and profits.
Launching a popunder ads is very easy — you just need a link to the landing page. The manager of the advertising network told me that the main audience collected from porn tubes: PornHub, XVideos, XHumster. They also have a large volume of mobile device users:
I needed users from solvent Tier-1 countries: USA, Canada and Europe. The culture of paying for content is less developed in other countries. HilltopAds had an audience like that, and the cost of 1,000 impressions was cheap:
Setting up and launching a popunder ads campaign in HilltopAds
In the HilltopAds campaign settings, I selected «mobile popunder» as the ad format. Then «non-mainstream high activity», and the frequency of impressions — 1 per 24 hours:
You can see all the targeting settings in the screenshot below. Most importantly, don’t forget to exclude outdated OC versions:
Additionally, you can set a daily budget, and choose the time of displaying ads to users. When the settings are complete you will be offered the optimal rate according to your parameters, but you can use your own. For me it was $1.5 per day.
Of course, the results on an ad campaign will be different for everyone, depending on the type of model and her page. It is also affected by the number of SFS on the page and the work of chatters.
Results of advertising campaign on OnlyFans-model via CPA-platform OnlyTraffic
I chose to work with the model through the CPA-platform OnlyTraffic, which involved getting 25% for life on all of the model’s sales from the fans I brought in for her. I also knew she had a team of professional chatters working for her.
Initially, the manager offered me three models on which to run ads. So I started my tests:
In the first month there were few sales, and my income amounted to $139. After another month everything changed: the model had a fan who was actively spending:
This way the model had a regular customer and I started making a steady income. At this point, six months later, he had spent $57,790. Of that amount, my income was $11,558:
Each day this memeber spends $150-500, from which I get a percentage of sales:
Conclusion
Popunder is a source of gaining memesters that is definitely worth testing for OnlyFans. With quality processing by experienced chatters who build strong relationships with fans, the traffic is sure to pay off.
Also, do not expect good income with small traffic volumes – the bigger the volume, the bigger the profit. If you want to follow the news and new cases on OnlyFans, subscribe to my channel in Telegram.